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i33 & Attendi Connect A New Kind Of Community
i33 communications, an interactive agency, announced today that it developed the newly launched Attendi.com. Attendi is a search-based site that focuses on a different approach for finding information...
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Community Success Begins With You
ADOTAS – Over the course of my series on anonymity, I have addressed the question of whether anonymity is acceptable and provided best practices for how to earn identity from anonymous users, how to...
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New Pinterest Research: Only 30% of Engagement Driven By Brands
ADOTAS — Digitas and Curalate, the marketing and analytics suite for Pinterest and Instagram, have just released a study shedding light on Pinterest engagement specific to the Fashion/Retail,...
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Giving Up on Mobile? You’re Not Alone: What Brands Can Learn from Uber
ADOTAS — Mobile apps for brands have failed. This is the quite jarring — but not unsurprising — sentiment at many agencies and brands. Despite investments in the development and promotion of branded...
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